PET 24-7 GLOBAL

Privacy Policy


Pet 24-7 Platform & AI-Enabled Tools (VetAssist and VetAssist Pro)

Last updated: 11/01/26

Pet 24-7 Global Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling personal data transparently, securely, and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and any relevant local data protection laws in the country where the service is used.

This Privacy Policy explains how we collect, use, store, and protect personal data when you use the Pet 24-7 platform, including VetAssist and VetAssist Pro.

Note availabilty of modules and applications will vary by region internationally – this policy is all encompassing and covers all tools and all modules – some of which may not be applicable to all users.

 
1. Who this policy applies to
This Privacy Policy applies to:

  • Pet owners / animal guardians
  • Veterinary professionals and veterinary teams
  • Visitors to our websites and users of our apps

Different data may be collected depending on how you use the platform.

 
2. Data controller
Pet 24-7 Global Ltd is the data controller for personal data processed through the platform.

For certain deployments operated in partnership with national authorities or professional bodies, those organisations may act as independent or joint data controllers for specific processing activities; where this is the case, their details will be provided to users as part of the local deployment.

Contact:
Pet 24-7 Global Ltd, Polmenna Farmhouse, Tregony, Cornwall, TR2 5SR, UK privacy@pet24-7.com 

 
3. What data we collect
3.1 Information you provide directly
This may include:

  • name
  • email address
  • account details and role (pet owner or veterinary professional)
  • information you choose to enter about an animal
  • communications with us (support requests, feedback, safety reports)
     
    3.2 Animal-related information
    This may include:
  • species, breed, age, sex
  • symptoms, history, or other health-related information entered by you
  • Animal data is not personal data, but may be linked to personal data where an owner or professional is identifiable.

 
3.3 Device access and permissions (explicit)

When you use the Pet 24-7 Global Ltd app (VetAssist or VetAssist Pro), you may choose to grant access to certain device features. These permissions are optional and used only to enable specific functionality.

We may request access to:

📷 Camera
To allow you to take photos or videos (for example, of an animal, wounds, gait, or environment)
Media is only accessed when you actively choose to capture or upload it
🎤 Microphone
To enable voice input or speech-to-text features
Audio is only recorded when you actively initiate this function
📁 Files and storage
To allow you to upload documents, images, or other files you select
Pet 24-7 does not access files without your explicit action

We do not:

  • access your camera, microphone, or files in the background
  • record audio or video without your knowledge
  • access device content you have not explicitly selected

You can manage or revoke these permissions at any time through your device settings.

 
3.4 Walking activity and optional health permissions

Pet 24-7 lets you record walks with a selected pet or horse. Walking measurements relate to your own activity. We use this information to display your steps, distance, duration and walking goal progress, and to provide a history of your recorded walks.

If you choose to connect a health service, we explain how we use the data before requesting access. We record your acknowledgement on your device for your signed-in account. With your permission, we read the following data for the time interval of a walk you start in Pet 24-7:

– On Android, your steps and distance from Health Connect.
– On iOS, your steps and walking and running distance from Apple Health.

This access is read-only. Pet 24-7 does not write walk data to Health Connect or Apple Health.

We may also request separate motion or fitness permission to count steps using your device’s motion sensors. On iOS, this can include retrieving the device’s step count for the recorded walk. Distance may be estimated from your steps using an average walking stride length. Health and motion access are optional. If step and distance information is unavailable, you can still record the walk’s start, end and duration.

We keep information about an active walk and its progress on your device. While a walk is active, updates may continue when the app is in the background. Depending on your device and enabled features, walk details may appear in notifications, home-screen widgets or iOS Live Activities, including on the lock screen.

Completed walk summaries are sent to our servers and saved to your account, linked to the pet or horse you selected. These summaries include steps where available, distance, duration, timing information and a data-source label. This allows you to review recorded walks and daily walking totals for the selected animal.

You can change or revoke health access in Health Connect or Apple Health, and motion or fitness access in your device settings. Disconnecting a health service in Pet 24-7 does not revoke the device’s permissions or turn off separately permitted motion tracking. Changing permissions does not erase walk summaries already saved to your account. The retention, deletion and privacy-rights provisions in this policy apply to these records. You can request deletion of your account and associated data as described in those provisions.

3.5 Technical and usage data
This may include:

  • device type, operating system, and app version
  • log data (such as date/time of access)
  • interaction data to help us improve platform performance and safety
     
    4. How we use your data
    We use data to:
  • provide and operate the Pet 24-7 Global Ltd platforms and VetAssist/VetAssist Pro to
    deliver AI-enabled guidance and clinical decision-support features
    enable uploads of images, audio, or files where you choose to do so
    improve safety, performance, and usability
  • maintain clinical governance and oversight
  • respond to queries, feedback, and safety reports
  • comply with legal and regulatory obligations
     
    5. Use of AI and data
    Pet 24-7 Global Ltd uses artificial intelligence to provide general veterinary guidance and clinical decision-support advice.

Important safeguards:

  • User-submitted data is not used to retrain or “teach” AI models
  • AI outputs are generated at the time of use and are not autonomously stored for learning
  • Data is processed only for the purpose of delivering the requested service

This approach reduces the risk of data misuse, model corruption, or unintended learning from sensitive information.

 
6. Legal basis for processing
We process personal data under one or more of the following lawful bases:

  • Performance of a contract (providing the service you request)
  • Legitimate interests (platform safety, improvement, governance)
  • Consent (for optional features such as device access)
  • Legal obligations (where required)

7. Data sharing
We do not sell personal data.

We may share data only with:

  • trusted service providers (e.g. hosting, security, analytics), under strict contractual controls
    regulators or authorities where legally required
  • All third-party processors are required to comply with data protection laws.

 
8. Data retention
We retain data only for as long as necessary to:

  • provide the service
  • meet legal, regulatory, or governance requirements
  • resolve disputes or enforce our terms
    You may request deletion of your account and associated personal data, subject to legal limitations.

 
9. Your rights
Under UK GDPR, and where applicable under local data protection law, you have the right to:

  • access your personal data
  • request correction of inaccurate data
  • request deletion of your data
  • restrict or object to processing
  • withdraw consent where consent is the legal basis
  • lodge a complaint with the Information Commissioner’s Office (ICO)
  • Requests can be made by contacting us at:
    privacy@pet24-7.com

 
10. Data security
We implement appropriate technical and organisational measures to protect data, including:

  • access controls
  • encryption where appropriate
    secure hosting environments
    ongoing monitoring and review
  • No system is completely secure, but we take data protection seriously and are ISO 27001 certified

 
11. Children’s data
The Pet 24-7 Global Ltd platform is not directed at children, and we do not knowingly collect personal data from children without appropriate consent.

 
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
Material changes will be communicated via the website or app.

 
13. Contact
For questions about this Privacy Policy or data protection, contact:
privacy@pet24-7.com